Thursday-Saturday, October 23-25, 2014 • Delta Grand Okanagan Resort • Kelowna, British Columbia
TODS Featured Speaker – BC Dental Association
“Hi, I’m Dr. …” Managing Your reputation In The 24 Hour News Cycle
Thursday October 24, 2013 6:00pm – 7:00pm
Generously Co-Sponsored by the British Columbia Dental Association
With social media, everyone is a reporter. It seems like there are more and more negative stories on dentists and dental care than ever before—regardless of the source. What can we do to improve patient perception of us as trusted health care providers? Join Dr. Bruce Ward and Cheryl Landrigan from the BCDA to confirm what we know, what the BCDA is doing about it, and look at some practical steps you can incorporate into your practice.
Dr. Bruce Ward is past-president of the British Columbia Dental Association, Chair of the Dental Mentorship Program and the official media spokesperson for the BCDA. He is a sessional instructor on dental ethics at UBC Dental School, leads the BCDA annual New Member Course and is an Advisory Committee member of the Downtown Eastside Dental Clinic as well as operating a private practice in North Vancouver.
Ms. Cheryl Landrigan is an accredited public relations (APR) member of the Canadian Public Relations Society, the Director, Communications for the British Columbia Dental Association and a member of the Canadian Dental Association’s national Trust Value Working Group. She is the BCDA staff lead to the Marketing & Communications Task Force, Best Ethical Practices Task Force, Editorial Board, CE Program Committee of the Sirona Learning Centre Organizing Group and the Association’s mentorship programs.